Post Graduate Diploma in Advertising, Media & Events (PGDAME) offered by B. K. Birla College of Arts, Science & Commerce (Autonomous), Kalyan affiliated to the University of Mumbai. It allows students to specialize and develop in-depth knowledge of the business and management aspects of the interdisciplinary sectors of Advertising, Marketing, PR, Media Management and Event management with the optimum use of Technology and Social Media.
Kalyan
Campus
1 Years
Duration
Graduate (Any Stream)
Eligibility
1.1 Introduction to Event Management
1.2 Event Management Planning
1.3 Event Hospitality & Catering
1.4 Event Production- Process & Resource
1.5 Legal Aspects of Event Management
1.6 Communication, PR & Presentation Skills for Events
1.7 Practical Event Management - I
1.8 Personality Development Skills - I
2.1 Event Team & Crew Management
2.2 Advertising and Sales Promotion
2.3 Event Marketing & Sponsorship
2.4 Event Cost Accounting & Finance Management
2.5 Special Events – Wedding Planning & Live Events
2.6 Media Management
2.7 Practical Event Management - II
2.8 Effective Presentation Skills - II
