B.Sc. / B.Sc. (Hons.) in Event Management & PR, offered by B. K Birla College of Arts, Science & Commerce (Autonomous) at Kalyan affiliated to the University of Mumbai. It is a Comprehensive degree programme focused on creating a strong Knowledge base with the application of theory, principles & practices of Event, Entertainment and Media industries.
Industry Knowledge coupled with practical exposure will enable graduates to be skilled professionals. Students will be given access to some of the best companies in the industry through Practical Trainings, Internships and Placements. They will Acquire the skills and Knowledge required to pursue a career in management companies, PR Agencies, Media Houses, Film and Television Production Houses, Tourism and Hospitality etc. and many of our students become entrepreneurs and started their own Event Management Companies.
Kalyan
Campus
3 Years
Duration
10 + 2 (Any Stream)
Eligibility
1.1 Introduction to Event Management
1.2 Human Resource Management
1.3 Introduction to Accounts & Finance
1.4 Principles of Management
1.5 Business Communication – I
1.6 Functional English
1.7 Practical Training / Internship
1.8 Personality Development Skills
2.1 Event Planning & Venue Management
2.2 Event Production Process
2.3 Marketing Management
2.4 Organizational Behaviour
2.5 Business Communication – II
2.6 Practical Training / Internship*
2.7 Yoga & Ethics
3.1 Event Resource Management
3.2 Event Hospitality & Catering
3.3 Special Events – Wedding Planning & Live events
3.4 Event Marketing & Sponsorship
3.5 Information Technology in Business Management - I*
3.6 Selling Skills
3.7 Practical Training / Internship*
4.1 Legal Aspects of Event Management
4.2 Brand Management – Research & Development
4.3 Special Events – MICE & Corporate Events
4.4 Business Environment
4.5 Information Technology in Business Management - II*
4.6 Environmental Studies
4.7 Practical Training / Internship*
5.1 Ethics & Corporate Social Responsibility
5.2 Consumer Behavior
5.3 Media Managemnt
5.4 Public Relations
5.5 Skill Based- Campus To Corporate*
5.6 Effective Presentation Skills
5.7 Project Work-I*
6.1 Advertising
6.2 Event Cost Accounting & Finance Management
6.3 Experiential Marketing & Technology
6.4 Event Safety & Risk Management
6.5 Soft Skills & Personality Development
6.6 Human Rights & Indian Constitution
6.7 Project Work-II
