M.Sc. in Event Management & Public Relations offered by B. K. Birla College of Arts, Science & Commerce (Autonomous), Kalyan affiliated to the University of Mumbai. It prepares students for a successful career in event management by giving them a well-rounded and multi-disciplinary qualification relevant to today’s event industry. Designed with an optimal blend of theoretical and practical concepts our curriculum gives a thorough understanding of key concepts and theories in event management combined with practical skills in the major areas of event conception and Implementation, Risk Management, Client Service, Venue and Project Management. In the dynamic and competitive industry, a majority of the Event Management companies and related corporate houses prefer candidates with Master’s degree with industry relevant skills.
Practical experience will enable students to have a deeper understanding of the theoretical concepts they will learn in the classroom. Through internships and placements, we offer diverse opportunities to our students in various industries of Public Relations, Advertising and Marketing, Media and Entertainment, Travel and Tourism, Hospitality and other related industries.
Kalyan
Campus
2 Years
Duration
Graduate (Any Stream)
Eligibility
1.1 Introduction to Event Management & PR
1.2 Event Management Planning
1.3 Event Production Process
1.4 Principles of Management
1.5 Human Resource Management
1.6 Business Economics
1.7 Professional Practical Training/Internship*
1.8 Soft Skills
2.1 Event Marketing & Sponsorship
2.2 Event Resource Management
2.3 Event Team & Crew Management
2.4 Event Cost Accountig & Finance Management
2.5 Special Events- Wedding Planning & Live Events
2.6 Information Commuication Technology(ICT)*
2.7 Professional Practical Training/Internship)*
2.8 Selling Skills
3.1 Media Management
3.2 Public Relations
3.3 Event Hospitality & Catering
3.4 Legal Aspects of Event Management
3.5 E-Commerce & Digital Marketing
3.6 Special Events - Sports & Recreation Services
3.7 Professional Practical Training/Internship*
3.8 Effective Presentation Skills
4.1 Tourism Marketing
4.2 Business Negotiation Skills
4.3 Experiential Marketing & Technology
4.4 Event safety & Risk Management
4.5 Entreprenurship Management
4.6 Special Events - MICE & Corporate Events
4.7 Capstone Project Report
4.8 Personality Development Skills
