Event Management is a multi-crore
industry with mega shows and events hosted regularly. In India
even personal functions like marriages and birthday parties
have become important social matters, and have to be professionally
managed. The growth of sophisticated and mega companies have
brought forth a spurt of meetings, seminars, exhibitions, conferences,
product launches with everything being a matter of class and
style. Then comes the innumerable celebrity shows, international
artists shows, shows for a cause, road shows, competitions,
that India has seen of late.
More than 200 companies have forayed into events. The early
90s has seen events spend at a mere 20 crores but now it has
increased to over 500 crores. Growth is therefore 400% annually.
The FICCI has estimated event management to be a 3500 crore
industry by 2005. But surprisingly, research showed that there
was no formalized education to teach event management and Companies
found their executives not up to the mark to handle events.
It was not so easy to train because event management includes
organizational skills, technical knowledge, P.R., marketing,
advertising, catering, logistics, decor, glamour identity, human
relations, study of law and licenses, risk managements, budgeting,
study of allied like television and other medias and several
other areas.
INTRODUCTION
Event management is the planning
and implementation of events, large and small that meet the
marketing goals of an organisation. Event management is an
area that is growing rapidly, and is expected to have a phenomenal
growth rate in the next decade. Typical events organised by
professional event managers include product launches, parties,
sponsored events, sporting events, competitions, concerts
and festivals, fundraisers, trade shows, corporate open days,
seminars, and tours.
Research showed that there was no formalized education to
teach Event Management. Event management companies found that
they had to spend a lot of time in training personnel and
they would lose a perfectly trained person to competitor for
better bait. Companies found that their executives lacked
expertise to handle events, and hence a growing need was left,
to have a formalized training in Event Management. NIEM &
NAEMD was formed to cater to the growing needs of the huge
multi-dimensioned Event Management Industry in India.
Like any world-class faculty, our professors are constantly
engaged in research, and the ideas and knowledge they create
influence business practice in every sphere. But another crucial
aspect of our ongoing research is investigating the most powerful
ways to train new event managers, and putting those ideas
in practice in our curriculum. From this carefully crafted
progression of two intensive semesters, you will emerge with
skills and concepts that will serve you for life, no matter
what career you choose.
ON PROFESSION
Event management is a glamorous and
exciting profession which demands a lot of hard work and dynamism.
As the name suggests, it means conceptualizing, planning, organizing
and finally executing an event.
The event could be of any type - musical show, concert, exhibition,
product launching etc. This industry is just six years old in
India, but holds a lot of promise for expansion. It offers enormous
scope for ambitious young people.
OPPORTUNITIES
Students of Post Graduate Diploma
in Event Management (PGDEM) & Diploma in Event Management
(DEM) are well equipped for careers in the ever-expanding Event
Industry.
Career Opportunities are in the following
Industries :
